As the title suggests, this is just a list of some of the best Public Relations Blogs and websites that I follow and heck up on frequently.
- 6 a.m.
- This is Richard Edelman’s [CEO and President of Edelman aka one of the biggest PR agencies in the world] blog. It is AMAZING. He [or someone who works for him] posts about once a week. He discusses a lot of trends in not just public relations, but all communications. It’s incredible how much I have learned about current trends in the PR space, up and coming apps/technology/software, and new campaigns by some major companies [both good and bad campaigns]. It is an absolute MUST to follow.
- PR Newswire
- Yes, I know…this is my own company; of course I’m going to follow the blog. It is a really good resource for “how-to’s in PR.” There is a lot of information on there about how to write a press release, how to show ROI for public relations, how to write quality blog content, how to use multimedia effectively, etc. It’s a go-to resource when you re creating PR content!
- PRSA [on LinkedIn]
- While this isn’t technically a blog, I do follow PRSA on LinkedIn and find a lot of quality content through that. One of the great things LinkedIn does is that they will show you when there is a “popular topic” that relates to your industry. It’s great because it will show you who are talking about what.
- Meltwater’s Media Intelligence Blog
- I confess – I don’t actually go to their website every day to look at their content. I just get their emails every week. But those emails have a lot of great content. It is full of case studies, webinars, e-books, white papers, etc. Similar to PR Newswire, it is a lot of “how to” content. However, it is never bad to have more than one perspective and it’s always good to follow the competition as well so you know what they’re up to and what they’re talking about!
- The Holmes Report
- This is a blog I have not been following for very long. However, so far it reads mostly like a newspaper. There is some “how-to” content, but it mostly is updates on campaigns, brands and agencies. One of the cool things is that you can filter the stories based on region of the world and type of content [webinar, analysis, opinion, research, etc.].
- There is a blog aspect to O’Dwyer’s, however, that’s not the main reason I go to this website. O’Dwyer is an amazing resource for finding PR agencies, searching for PR jobs, looking at PR firm rankings and looking at PR services. While the website isn’t overly pretty, it is a great resource for finding “things.”
- Edelman’s Insights & Blogs Conversations
- It is a homepage for all of Edelman’s blogs [they have several with different purposes]. This page is actually set as my Internet homepage at work. It is an easy way to keep track of new posts and content as it comes out without needing to check specific blog sites.
Apart from just trying to remember to check each of these sites every morning, I am subscribed to most of their email lists [a few don’t actually have email lists that I could easily find]. Subscribing to their email distribution means I don’t have to try to remember to check each site, plus it puts all of the top news from the week in one email. If there’s anything I’m specifically interested in [which is a lot], I can just click on the link to get the full story. It’s perfect!
The other thing I do, which I briefly talked about, is that my homepage at work is Edelman’s Conversations page. There is a setting where you can have one (or more) tabs open automatically every time you open your browser. It literally puts the news in front of you!